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Dubai to Host 2015 IAAPA Leadership Conference

Alexandria, VA, USA (Sept. 16, 2014) – The IAAPA Leadership Conference 2015 program will take top industry professionals behind the glitz and glamour of Dubai’s attractions to discover how a deep-seeded culture of service has enabled area amusement parks, water parks, and more to grow into a world-renowned leisure destination. The conference will take place 10-12 March 2015 in Dubai and Abu Dhabi, United Arab Emirates, and online registration is now open.

Attractions industry leaders from around the world will learn from real-life examples of how facilities have built great customer experiences by defining a strategy, integrating technology, taking a disciplined approach to brand management, and ensuring staff commitment to excellence. Attendees will discover proven strategies and network with industry colleagues, take guided tours of some of the region’s most famous attractions, including AtlantisBurj KhalifaFerrari World Abu Dhabi, the new IMG Worlds of Adventure, Ski DubaiWild Wadi Waterpark, and Yas Waterworld Abu Dhabi.

“Given the number of entertainment choices people have today, parks and attractions must deliver exceptional guest experiences to set their business apart and keep people coming back,” said IAAPA President and CEO Paul Noland. “There’s no better place to experience outstanding service first-hand than Dubai, and I’m confident leaders from all attraction types will take away the innovative ideas and tools they need to develop first-rate guest experiences that drive return visits and revenue.”

Additional conference details including keynote speakers will be announced in fall 2014.

Registration details and hotel information are available at www.IAAPA.org/leadershipconference. Participants can register by Jan. 31 to take advantage of Early-Bird registration discounts of 25 percent. Due to the exclusive nature of some of the behind-the-scenes tours, capacity is limited so advance registration is strongly recommended.

Information about sponsorship opportunities is available from Emily Popovich at epopovich@IAAPA.org.

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