Under a newly announced business strategy, DXB Entertainments will further enhance its position as the region’s largest operator of leisure and entertainment offerings, which will enable the business to build revenue across a range of assets.
DXBE has entered into a management agreement with Meraas to manage a portfolio of leisure and entertainment offerings including Hub Zero, Splash Pad, The Green Planet, Mattel Play Town and Roxy Cinemas. DXBE intends to seek further opportunities to manage complementary leisure and entertainment offerings in the UAE.
Mohamed Almulla, CEO, DXB Entertainments, said, “This is an exciting strategy which will enable DXBE to generate value for its shareholders through the operation of the region’s largest portfolio of leisure and entertainment assets.
“We already own a great asset in the form of Dubai Parks and Resorts. With the addition of Meraas’ leisure and entertainment portfolio, DXBE will be able to identify and build significant cross-marketing synergies and additional revenue from the co-ordinated management of our diversified portfolio of assets.
“We are re-organising the business into three operating business units which aligns DXBE with our strategic growth objectives. The new structure, and the industry specific talent we are bringing on board, will help to drive value across DXBE’s leisure and entertainment portfolio.
“Dubai is one of the world’s leading tourist destinations and DXBE is privileged to be part of its leisure and entertainment offering. With international tourism reaching more than 8 million visitors for the first six months of 2017 – a 10% increase year-on-year, and a growing resident and regional tourist potential, we are building a business which will generate value for our shareholders over the long term.”
Three new divisions have been created to enhance the effective management of DXBE’s assets and their return potential: Theme Parks; Family Entertainment Centres; and Retail and Hospitality. New hires, who will report into the CEO, have been made by DXBE to ensure the divisions are led by regional industry specialists with proven management experience of delivering customer focused entertainment experiences in Dubai.
Ahmad Hussain Bin Essa joins DXB Entertainments as GM of Theme Parks and will be responsible for overseeing the Dubai Parks and Resorts theme parks. Previously he was the CEO of Global Village, the region’s premier cultural and family entertainment destination.
In this new structure, David Loiseau VP of Sales will report into Ahmad Hussain.
Ahmed AlRayyes, GM of Retail and Hospitality Ahmed AlRayyes initially joined DXB Entertainments in June 2017 as the Chief Corporate Support Officer. Ahmed has now been appointed the GM of Retail and Hospitality, managing the Lapita™ Hotel, Riverland™ Dubai, Roxy Cinemas and the future LEGOLAND® Hotel which is under construction. Prior to joining DXB Entertainments, AlRayyes held the position of Chief Commercial Officer at Global Village, the region’s premier cultural and family entertainment destination
Hani Soubra joins DXB Entertainments as VP of Marketing and will be responsible for B2C and B2B marketing campaigns, public relations, advertising and sponsorship across DXBE’s portfolio of assets. Hani is a media and communication specialist and the former BBC World’s Regional Director MENA & Pakistan where he was responsible for the commercial development of the business.
Klaus Assmann, Stanford Pinto, Matt Priddy and Paul La France are departing the company.