Expanding once again, Dynamic Attractions launches the Creative Studio, a new department that will serve as the design arm of the Unlimited Attractions division that delivers comprehensive, “turnkey” attraction design and fabrication for clients around the world. “We are putting the ‘Attraction’ into our name Dynamic Attractions in a big way,” CEO Guy Nelson explains as he introduces the Dynamic Attractions Creative Studio. Their mission is to help client’s guests connect with the story through the integration of ride system, theming, design, and media.
“Our most helpful tool is our actual mock-up space,” George Walker, SVP of Creative Services explains. “The Creative Studio will help clients realize their vision by physically testing the attraction elements before they are in the field. The knowledge that comes from this allows us to provide even better design services, drawing packages, media and animatic production, and previsualization — all of which leads to a better integration with the ride system, even if it isn’t our ride system, or if there is no ride system at all.”
Media production is a key element of the expansion. Drawing on his background in design, gaming, and visual effects, Steve Warner, Director of Creative Services, has put together a five-star team able to produce state-of-the-art animatics and attraction media. “Using new technologies our clients can better understand what the film experience will be like before the ride has even been built,” Steve describes. “Take for instance our newly developed proprietary VR system for Flying Theaters that allows you to view the media virtually, from every seat, with all the curvature and lenses modeled to replicate real-life conditions. This way, the show programmers can fine-tune the ride equipment’s motion profile long before installation has even started, leading to cost and time savings, while improving the final product. This is just one of the many ways our Creative Studio has enhanced our ability as a company to deliver the world-class attractions people have come to expect from Dynamic Attractions.”
Cindy Emerick, Vice President of Business Development explains, “Sometimes clients need help in the early stages, figuring out what they want, and have come to us to develop those ideas for them. Other times our design firm partners ask for more direct involvement as they work with the clients on their master plans.”
Having a creative design team right next to our engineers, in addition to expanded mock-up facilities, gives Dynamic Attractions enhanced ability to bridge the creative with the technical not only to create, but to build and perfect designs before they leave the facility. By melding these disciplines from the beginning, the company is better able to create amazing attractions that will have guests coming back time and time again.
Dynamic Attractions also gives flight to four new flying theaters: Moscow, Bollywood Park, Lotte World, and Futuroscope. As the creators of the original flying theater, Dynamic has proven once again that it is a top provider of Flying Theater attractions around the world.
In the shadows of the famous St. Basil’s cathedral, Dynamic’s newest flying theater, Zaryadye Flight, opened in Moscow as the featured attraction of the new Zarayadye Park project just steps from Red Square, taking guests soaring through a reverent journey over the vast sites of Russia. “For this wonderful urban-park project,” says Pavel Trekhleb, Project Executive, “we wanted nothing but the best. Our Flying Theater attraction is the perfect addition to the grand vision of Zaryadye Park. The Dynamic Attractions team understood the cultural significance and helped us to realize that vision.”
“We are just proud to bring our piece to this incredible project,” Cindy remarks. “It has been amazing working with the wonderful people of Russia, and learning about their fascinating history and architecture.”
The first flying theater in Europe, Extraordinary Journey at Futuroscope has already been acknowledged as a smash hit. Here guests get to follow in the footsteps of Jules Verne on a journey around the world. “The Extraordinary Journey…is the world’s most sophisticated ride of its kind,” commented Futuroscope’s President, Dominique Hummel. “It was engineered and fabricated by Dynamic Attractions, the premiere media-based attractions designer. Dynamic Attractions never stopped advancing the technology, making this attraction do things that will make guests come back to ride it again and again. Dynamic Attractions is simply the best.”
Dynamic Attractions continues to deliver top of the line attractions including its Flying Theaters, and also its Dark Rides, SFX Coaster, Motion Theater, Tram Simulator, Robotic Arm Rides, and custom projects. With the addition of the new Creative Studio, the company now also offers independent design services, utilizing its creative design team, engineers, and expanded mock-up facilities in the massive Orlando Attraction Development Center.