Legends, whose portfolio includes One World Observatory in New York, and Productive Edge, a digital technology company, have announced the creation of a joint venture company named EDGE Experiential.
‘EDGE Experiential’ (EDGE XP) develops customized experiences powered by cutting-edge technology solutions for clients and brands that targets consumers and fans seeking an enhanced live event and attraction experience. EDGE XP pairs Legends’ extensive knowledge and expertise in designing, staging and operating events and venues globally in the sports, entertainment and attractions industry with Productive Edge’s proprietary approach to metrics-driven software development to deliver a comprehensive solution to the marketplace. EDGE XP is headquartered in Chicago
Current EDGE XP projects include interactive, content-driven, installations at Sky View Observatory in Seattle and the Observation Deck at CEB Tower in Washington D.C. Earlier this year, EDGE XP produced an immersive VR hockey experience for the Buffalo Sabres on opening day in the tailgate zone.
In making the announcement from SEAT Conference, Legends Chief Information Officer, Mike Morris, said, “As premium experience providers, we are always identifying new ways to evolve and enhance live experiences for consumers. For our partners and clients EDGE XP provides a market leading opportunity to unlock additional value across properties, venues and attractions by engineering a uniquely personalized experience to further elevate the level of fan and guest engagement.”
Wyatt Kapastin, Managing Partner of Productive Edge, added, “Technology has been a catalyst for change and growth across many industries. The opportunity to create EDGE XP and partner with Legends to utilize established relationships and resources gives us an enormous opportunity to achieve growth.”