George Wade, founder and president of Bay Laurel Advisors, will moderate a panel focusing on Location Based Entertainment (LBE) during Entertainment Experience Evolution. The discussion will include panelists:
- Lisa Herzlich, President, LRHH Consulting
- Brad Merriman, President, MR-ProFun
- Caitlin Maloney, Sr. Director, Creative
- Original X Productions
- Ty Granaroli, EVP, Themed Entertainment
- Paramount Global
- Martin Zurauskas, Managing Director, nFusion
Combining storytelling and interactivity, LBE concepts offer novel immersive experiences that draw consumers. But these concepts need more than a creative idea to be successful. How do stakeholders ensure LBE concepts are successful?
Register today for the 9th annual Entertainment Experience Evolution conference to be held JW Marriott LA Live February 6-7, 2024.
Register Here: https://cvent.me/3AQQ8Q