Sunday, August 1, 2021

Efteling Theme Park Director Coen Bertens leaves after 23 years

ABOVE: Efteling Board of Directors (left to right): Daan van Baarsen, Nicole Scheffers, Fons Jurgens, Koen Sanders, Coen Bertens.

The composition of the five-member board of directors of the Dutch theme park Efteling will change at the beginning of next year. Mr. Coen Bertens, director of the park business unit, will leave the Efteling organization effective February 1, 2021. After a career of 23 years in the “World of Wonders,” Mr Bertens is headed elsewhere.

Coen Bertens says: “Efteling is a dynamic organization that moves with the times. This also applies to me, it is time for a next step in my career. I look forward to inspiring others with everything I have been able to learn here in recent years!” 

Under the leadership of Coen Bertens, Efteling has taken great steps in establishing collaborations with other theme parks, increasing cooperation between Efteling colleagues and enhancing the visitor experience. Mr. Bertens will remain responsible for the Efteling theme park until February, when he will officially pass on the baton to Mrs. Nicole Scheffers, who will be the new Theme Park Director. Mr. Koen Sanders will be appointed Hotels & Resorts Director, in addition to his current role as Commerce, Creation & Development Director.

As of February 1, 2021, the Efteling Board of Directors will officially consist of four people: Mr. Fons Jurgens (Chief Executive Officer), Mr Daan van Baarsen (Chief Financial Officer), Mrs. Nicole Scheffers (Theme Park Director) and Mr. Koen Sanders (Commerce, Creation & Development and Hotels & Resorts Director).

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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