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Enchanted Parks chooses Vantage for guest engagement platform

Photo courtesy of Vantage.

Enchanted Parks, the newly formed entity backed by EPR Properties, who acquired six Six Flags parks to create a total portfolio of eight parks across the U.S., announced the selection of Vantage as its enterprise-wide guest engagement and unification platform. The deployment, spanning all eight Enchanted Parks venues, is expected to go live in Q2 2026.

The Vantage platform will serve as the central nervous system, connecting every touchpoint of the guest journey. From ticket purchase and park entry to in-park spending, loyalty rewards, and post-visit engagement, Vantage will create an effortless, personalized experience for guests.

Using technology to differentiate the experience

By using technology to enhance every visit, Enchanted Parks have stated that revitalizing both their rides and guest experience is core to their strategy. Central to this is Vantage’s ability to unify a carefully selected ecosystem of technology partners into a single, cohesive guest experience. Enchanted Parks integrated end-to-end technology stack will include:

Vantage connects separate systems through its integration layer, ensuring that data flows freely across the platform and that every guest interaction, whether purchasing a ticket, checking into a resort, or buying lunch, is part of a unified, real-time profile.

Vantage makes everyone’s day run more smoothly for Enchanted Parks

Vantage does much more than integrate systems, it also provides guest and operator features. Enchanted Parks guests will benefit from:

Guests will be able to download the Enchanted Parks app powered by Vantage from Google Play and the Apple App Store ahead of roll out across all eight Enchanted Parks venues by Quarter 2 2026. The operations team will be empowered with:

Transforming the guest experience at scale

“Enchanted Parks represents exactly the kind of forward-thinking operator that is redefining what guests expect from a visit,” said Aaron Mendelson, Senior Vice President of Vantage. “By unifying ticketing, payments, point of sale, property management, and guest engagement under one platform, we’re giving Enchanted Parks the ability to know their guests better, serve them faster, and create moments that keep them coming back. This is what the future of guest experience looks like.”

“We evaluated numerous platforms and the decision to partner with Vantage came down to their ability to bring everything together,” said James Harhi, Founder and CEO of Enchanted Parks. “Our guests interact with dozens of touchpoints during their visits; Vantage gives us a single view of their entire journey and, more importantly, the tools to make every moment count. Combined with best-in-class partners like TicketSpice, Zucchetti, and VersioPay, we’re confident this technology stack will set a new standard for our industry.”

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