Monday, April 15, 2024

EXPO 2015 to Feature First of its Kind Pavilion Dedicated to Wine

Milan, Italy (March 18, 2015) — Milano Expo 2015 will be the first World Exposition to feature an entire pavilion dedicated entirely to the history and culture of wines and spirits. The space is made ​​possible thanks to funding from the Ministry of Agriculture, Food and Forestry and Veronafiere – Vinitaly , which together with the Scientific Committee, will handle the content of the exhibition project. Developed over three floors, the structure is designed by Italo Rota, an internationally renowned architect. Set in the Italian section, the Wine Hall will celebrate the richness of the Peninsula’s wines with the theme “Wine – A Taste of Italy.” The first taste of how it will look can be seen online on the new site:

Multisensory ancient and modern

Frescoes and tablets, mosaics and holograms, will all be used to tell the history and culture of wine in all its complexity. The Wine Hall will use all available communication techniques, from the oldest to the most modern. And so the visitor will be confronted with reproductions of Roman patrician villas and cellars with tanks rumbling, walking beside the seas of wine and toast to life the masterpieces of cinema. All five senses are involved, primarily the taste, satisfied by tastings led by an expert sommelier. But also smell and hearing, stimulated by scents and tinkling of glasses.
The Wine Shop of the Future
One of the key areas of the Wine Hall of Expo Milano 2015 will be the example of a possible future wine shop. An area dedicated to interactivity, with a ceiling made by a cascade of glasses clinking, to never forget the material aspect of this world, which will be presented as a passage between the past, present and future of wine, to discover and learn all Italian denominations. Here the visitor, thanks to a dedicated application, can discover your his or her personal “wine profile”.
The Wine Library
At the heart of the entire Pavilion, the Wine Library will be a real tasting room, furnished with style and comfort of a reading room. Inside, visitors can learn about 1400 wines and spirits from all regions of Italy.
Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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