Saturday, February 24, 2024

Expo 2020 Dubai Logo Links Past to Future

Dubai, UAE (March 28, 2016) — On March 29, the Expo 2020 Dubai Higher Committee unveiled the Expo’s new logo.  The new logo is based on a gold ring found in the ancient archaeological site of Saruq Al Hadid and symbolically links the UAE’s past with its future.  To honor this link, the new logo, whose influence sat for thousands of years beneath the ground, was fittingly unveiled by being projection mapped onto the sides of the Burj Khalifa, the world’s tallest building. Following are photos from the event, along with the official announcement video and videos explaining the historical significance of the logo and what it means for the Expo and Dubai’s future.

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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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