Dubai, UAE (March 28, 2016) — On March 29, the Expo 2020 Dubai Higher Committee unveiled the Expo’s new logo. The new logo is based on a gold ring found in the ancient archaeological site of Saruq Al Hadid and symbolically links the UAE’s past with its future. To honor this link, the new logo, whose influence sat for thousands of years beneath the ground, was fittingly unveiled by being projection mapped onto the sides of the Burj Khalifa, the world’s tallest building. Following are photos from the event, along with the official announcement video and videos explaining the historical significance of the logo and what it means for the Expo and Dubai’s future.
A unique fountain show plays at the Dubai Fountain as the Official Expo 2020 Dubai logo is projected onto Burj Khalifa at the Expo 2020 Dubai launch event, on March 27, 2016. (Byline: Warren Little, Getty Images for Expo 2020)
A unique fountain show plays at the Dubai Fountain as the Official Expo 2020 Dubai logo is projected onto Burj Khalifa at the Expo 2020 Dubai launch event, on March 27, 2016. (Byline: Warren Little, Getty Images for Expo 2020)
during the new Expo 2020 Dubai logo launch on March 27, 2016 in Dubai, United Arab Emirates.
Her Excellency Reem Al Hashimi celebrates the nationwide logo design competition and the overwhelming public response of 19,000 submissions, at Burj Khalifa on March 27, 2016, in Dubai, United Arab Emirates. (Byline: Francois Nel, Getty Images for Expo 2020)
A large crowd gathers as the Official Expo 2020 Dubai logo is projected onto Burj Khalifa at the Expo 2020 Dubai launch event, on March 27, 2016. (Byline: Francois Nel, Getty Images for Expo 2020)
A large crowd gathers as the Official Expo 2020 Dubai logo is projected onto Burj Khalifa at the Expo 2020 Dubai launch event, on March 27, 2016. (Byline: Warren Little, Getty Images for Expo 2020)
