Sunday, October 17, 2021

Expo 2020 Dubai announces Terra, core exhibit of the Sustainability Pavilion

Publicly revealed by Expo 2020 Dubai for Earth Day, Terra – the Sustainability Pavilion is an emotional journey that tells the story of humankind’s relationship with the planet, our impact on it and the urgent changes we must make to save it, and will spur visitors of all ages to take individual action for global good. 

Visitors will be immersed in the beauty of the natural world – following the tracks of mega elephants in the Arabian Peninsula, uncovering the amazing symbiotic network of roots and fungi that allow trees to communicate in the ‘Wood-Wide-Web’, and being serenaded by a whale love song as they discover the inhabitants of the ocean’s midnight zone – an areas so deep it receives no sunlight. 

Huge, interactive attractions will explain key sustainability issues and concepts. For example, a giant balance maze will require multiple people to collaborate to bring Earth into balance, symbolising Expo 2020’s theme of ‘Connecting Minds, Creating the Future’. Visitors will also be faced with some hard truths when they encounter a deep-sea fish whose body is clogged with discarded plastic (pictured), and Gnasher, an insatiable giant consumption-machine that ingests endless amounts of natural resources to churn out single-use consumer products. 

A series of ‘would you rather?’ scenarios will spark some serious self-reflection on how our behaviour directly impacts our planet, followed by a more hopeful encounter at the Laboratory of Future Values, which will present real solutions to the challenges raised. 

Terra, which means ‘Home Earth’, brings to life Expo 2020’s commitment to sustainability – one of Expo’s three key subthemes – and will act as a catalyst for change in the UAE, the region and beyond. 

In fact, the visitor journey will conclude with a pledge to support positive change – from cutting back on food waste to eliminating single-use plastic. Even small individual steps can have big collective impact, and with Terra’s capacity for 4,400 visitors per hour over 173 days, that could equal millions of changes that help preserve the environment. 

Terra incorporates the experience in and around Expo 2020’s Sustainability Pavilion – an extraordinary piece of architecture that pushes the boundaries of sustainable design and cutting-edge technologies and is designed to meet the highest global sustainable architecture standards. 

Post-Expo, it will continue to inspire future generations and serve as an example of sustainable design, enjoying new life as a children and science centre in District 2020 – the integrated hub that will repurpose 80 per cent of the Expo site. 

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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