Fentress Architects has been selected to design the United States of America’s Pavilion at Expo 2020 Dubai as a consortium partner with Big Things Group, a world leader in building, funding, and operating major expositions and public diplomacy events. The yet-to-be-revealed project builds on Fentress’ experience in the region where the “Dancing Sisters” mixed-use towers opened in 2012. The third-largest global event after the Olympics and the FIFA World Cup, Expo 2020 Dubai is expected to draw over 25 million visitors from October 20, 2020 to April 10, 2021.
Dubai was selected to host the 2020 World Expo in 2013. The Expo’s overarching theme is “Connecting Minds, Creating the Future” with sub-themes focusing on Opportunity, Mobility, and Sustainability. Pavilion USA 2020’s winning design plans for the USA Pavilion were based on the theme “What Moves You” and will feature highlights of American culture, leading technological revolutions in mobility, and much more.
Fentress’ design for the U.S. Pavilion will create a powerful metaphor for the dynamism of American culture and values of ingenuity, progress, and innovation. The team behind the new concept is a consortium of top individuals and agencies who will work together to make the USA Pavilion a showcase of the innovation, creativity and diversity that defines the United States.
“Working across the U.S. has given Fentress Architects diverse perspective on the attributes and attitudes that Americans share. We will coalesce these characteristics into a single architectural expression at Expo 2020 Dubai, representing the entirety of the U.S. and its design prowess to an international audience,” said Curtis Fentress, principal in charge of design at Fentress Architects.
Working with Colorado-based communications firm Human Design and the consortium’s numerous communications partners throughout the U.S. and UAE, Pavilion USA 2020 will begin an international outreach campaign that engages citizens of the U.S. and the world in an awareness journey over the next 33 months. By using the road to Expo to engage the world with U.S. companies, cultures, and technologies; and to engage the citizens of the U.S. with the same from abroad, Pavilion USA 2020 will reach and excite millions beyond those who walk through the Expo gates.
The U.S. Department of State is responsible for U.S. participation in international exhibitions sanctioned by the Bureau of International Expositions (BIE). The Department’s Expo Unit in the Office of the Under Secretary for Public Diplomacy and Public Affairs manages U.S. engagement with the BIE, organizes U.S. participation at overseas Expos (also known as World’s Fairs), and mobilizes international support for U.S. candidacies to host Expos.
For more information about Pavilion USA 2020 or to register interest in participating as a vendor, please visit http://www.pavilion2020.org. For further details about U.S. participation in World’s Fairs, including Expo 2020 Dubai, visit https://www.state.gov/r/expo/. For more information on Expo 2020 Dubai visit https://expo2020dubai.ae/.