Ferrari’s licensed presence at international theme parks is going full throttle this Spring with the first of two new coasters for 2017 opening in March at Miral’s Ferrari World Abu Dhabi (pictured above) in the UAE and the new theme park Ferrari Land opening in April at PortAventura World Resort in Salou, Spain.
FERRARI LAND: NEW PARK AND NEW EXPERIENCES FOR SPAIN
PortAventura World Parks & Resort will open Ferrari Land, its brand new third theme park, on April 7, 2017. A world-class theme park, Ferrari Land is a tribute to the car company’s legendary Italian artistic heritage and to the genius of Enzo Ferrari. The new park, which will occupy 70,000 square meters, will have 11 attractions for the whole family, showcasing expert technology and adrenaline fueled rides. In addition, visitors will be able to enjoy Ferrari themed restaurants, shops and entertainment.
Ferrari Experience will be the heart of Ferrari Land. This is where families can immerse themselves in two Ferrari worlds, GT and F1 and experience two internationally renowned forms of racing in highly technical and innovative attractions. The Vertical Accelerator, the highest and fastest rollercoaster in Europe, stands 112 meters high and reaches 180 km/hour in just 5 seconds. Next to it, there will be Ferrari Land Gallery, an interactive journey through the history of the Ferrari legend; a racetrack; a free fall tower and a bounce-back tower; F1 simulators for adults and children; a pit stop; a speedway that will allow children to experience a miniature F1; and a play area for the youngest members of the family.
The new park will have a great selection of food outlets where visitors can enjoy delicious and authentic Italian dishes. From the traditional Italian Trattoria, inspired by the restaurant of Maranello (the home of Ferrari), visitors can immerse themselves in the story of the Prancing Horse brand, a themed Fast Food restaurant inspired by the legend of Ferrari drivers. The food outlets will serve classic recipes as well as traditional Italian ice cream. Visitors will have the opportunity to visit the official Ferrari shop and take away a Ferrari souvenir to remind them of their experience. The shop will sell exclusive Ferrari merchandise. Visitors will also find a fun Photo Opportunity point next to the Vertical Accelerator entrance.
Shows are a hallmark of PortAventura World and because of this, Ferrari Land will also have its own themed shows. Visitors will be able to enjoy 3 different shows at various times of day, as well as street entertainment that will enliven the journey through the park.
With the opening of Ferrari Land, PortAventura World Parks & Resort will strengthen its position as a world-class holiday destination, hosting three parks in a single resort, five themed hotels, a convention centre, three golf courses and a beach club with direct access to the beach. Ticket types Access to Ferrari Land will always be combined with PortAventura Park, providing an entire experience. The “1 day 2 parks” ticket will be on sale at a price of £52 per adult with access to both parks on the same day. Season-ticket holders and resort hotel guests, who already haveaccess to PortAventura Park, will be able to purchase specific admission to Ferrari Land.
FERRARI WORLD ABU DHABI: PHASE THREE BLASTS THROUGH THE ROOF
Staying true to its vision and commitment of contributing to Abu Dhabi’s growing tourism industry, Miral has announced an array of new immersive experiences transforming its flagship park into to an entirely new Ferrari World Abu Dhabi . Opened in 2010 with 24 rides and attractions, Ferrari World Abu Dhabi stands to offer an additional total of 19 new rides and attractions.
Fulfilling this commitment, Miral added several new attractions during phase two of the destination’s development, Flying Aces and Beno. Now entering phase three, Miral will bring two new roller coaster rides and two additional thrilling experiences during 2017, as it aims to increase park capacity by 40 percent.
“Ferrari World is already one of the most immersive, iconic and unique theme park destinations in the world with 5 signature roller coasters all under one roof! We intend to continue enriching that experience for both residents and visitors to the UAE,” said Mohammed Al Zaabi, CEO of Miral.
“We are thrilled to present these new experiences, and take the evolution of the Island to new heights. We listened to our loyal customers, and will deliver 4 new experiences that will keep them hungry for more,” he added.
Overall, these projects bring Miral’s total investment at Ferrari World an estimated 700m AED – a clear sign of its dedication to the industry.
“The completion of phase two is significant; it further demonstrates Miral’s commitment to making Yas Island a global tourism destination as we expand our portfolio of unique theme parks and attractions. Phase three will see the visitor experience evolve once more, giving a unique appreciation of Yas Island and we look forward to announcing new attractions in the near future,” Al Zaabi added.
March 2017 will see the launch of Turbo Track, the first installment of new attractions at Ferrari World Abu Dhabi. Based on a modern Ferrari driver training facility, it comprises a 180-meter track stretching from inside the Ferrari World building and out through a glass roof, reaching 62-meters above the park.
Riders of Turbo Track will reach a top speed of approximately 102km/h, as they surge along a curving track, rotating upwards. Designed with both front facing and rear-facing seats to offer guests two unique experiences, Turbo Track also includes a zero gravity hill and gravity valley.
The attraction marks a big start to the year for Miral, following a highly productive period of years. Yas Island’s impressive growth has marked it out as a unique destination both in Abu Dhabi and the UAE as a whole.
Miral’s Yas Island destination portfolio includes Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, Clymb, in addition to the recently announced first marine life park outside the US, SeaWorld Abu Dhabi. Yas Island also offers a wide range of sporting and entertainment experiences that include Yas Marina Circuit, seven hotels, year round calendar of events, a live performance and concert arena, an 18-hole championship golf course, a marina, a beach and the increasingly popular shopping destination, Yas Mall.