El Segundo, CA, USA — Neal Lassila, former VP Global Technologies for Disney Retail has just launched a multi-disciplinary firm, Fresh Juice Global, specializing in bringing new energy to retail and hospitality brands with an inventive integration of technology.
Fresh Juice Global will provide the ‘connective tissue’ between brick and mortar locations and consumers using mobile or eCommerce shopping experiences, while maintaining a brand’s integrity, messaging and individual personality.
The new company is headquartered in El Segundo, California. All inquiries should be be directed to Roberta Perry at Roberta.perry@