Freeman, a leading global provider of brand experiences, announced today its acquisition of BaAM, a creative production company focused on the sports, culture, and entertainment markets. BaAM is a leader in the category in North America and is headquartered in Toronto, Canada.
The partnership provides Freeman with access to an important and growing segment of the market and bolsters its ability to execute large-scale projects by adding BaAM’s talented people and services.
“This is a natural extension of our team, and one that will continue our global expansion,” said Dan Hoffend, president of FreemanXP. “We have already worked with BaAM on several events such as the MLB FanFests in San Diego and Miami, and we found incredible similarities across creative and production excellence. It was very important for us to find a partner that represented the best of the best in the industry to help support our clients’ growing needs.”
Reg Bronskill, BaAM’s CEO, and Annemarie Roe, BaAM’s President, along with the award-winning BaAM team, will continue to lead this dynamic company. Both industry veterans, Bronskill and Roe founded BaAM in 2003, and the team has since executed events and experiences throughout North America, including projects such as the NHL Winter Classic and Stadium Series games, MLB All-Star FanFest, NHL Draft, MLB Fort Bragg Game, 2015 Pan Am and Parapan Am Games Ceremonies, FIFA Women’s World Cup, as well as the upcoming Major Series of Putting and the 2018 Olympic Winter Games in PyeongChang.
“BaAM was created to provide customers producing large-scale, high-profile projects with the best service and execution in the industry,” said Roe. “We are so excited to be joining forces with Freeman, which, like BaAM, operates with the utmost respect for employees as well as a firm dedication to operational excellence and uncompromising customer service. These values have been a hallmark within Freeman and BaAM, and they will remain at the foundation of what drives our efforts together.”