The project features a state-of-the-art observatory, housing the vintage 1926 Alvan Clark 12-3/8” refracting telescope, a 55-foot digital dome planetarium and theater, a renovation of the current auditorium to accommodate a 4D theater, new gallery exhibit space for the world-renowned Robert B. Ariail Collection of Historical Astronomy telescopes and optics of the Ariail Collection. Jack Rouse Associates (JRA) was retained by SCSM as thematic design consultant. JRA’s scope of work included planning and conceptual design, interior and exterior environmental graphics, concept and schematic design for the new retail store, materials and finishes selection, and design input for much of the common areas, which included enhanced guest service and meeting capabilities within the museum.