BURBANK, Calif., USA /PRNewswire-iReach/ — Merlin Entertainments Group and Hallmark announced a multi-year cooperative deal with Thunder Ridge Entertainment, an amusement-based video entertainment company, to provide the company’s newest green screen greetings to Merlin’s amusement park-based Hallmark stores throughout Europe.
The deal calls for Thunder Ridge to provide Merlin Entertainments Group’s 41 European attraction parks with the company’s latest i-Bobble Holiday Greeting Card System as well as the company’s signature attraction, Bopping Heads, a green screen amusement which features guest’s heads superimposed on dancing and animated bodies all to the beat of their favorite music.
“Previously we have had a couple of systems scattered throughout Europe, however, this alliance is fundamental to our strategy to gain presence in Europe and the rest of the world. This deal puts Bopping Heads on the map in Europe,” said George Domaceti, chairman of Thunder Ridge Entertainment. “Because we have arrangements with independent owner/operators in the US and Canada, we cannot bring forward this same deal in their U.S. locations, however we will be speaking with our independent operators here in the U.S. and Canada in order to procure their interest in these types of locations. We now have almost 150 locations in the U.S. alone.”
The plan calls for the subsequent implementation of these video entertainment systems to additional theme parks on 4 continents.