HARIBO, the confectionery brand known for its iconic Goldbears, has announced the planned opening of HARIBO Happy World in collaboration with Ground Control Entertainment.
The first HARIBO Happy World destination in the UAE will be located in Dubai Festival City, following a deal negotiated by HARIBO’s licensing agency, IMG Licensing.
The immersive experience will bring the brand’s joyful universe to life for fans of all ages, through vibrant zones offering a multi-sensory journey across HARIBO’s history and beloved treats. Guests can expect interactive exhibits in the Experience Zone, an extensive retail and branded merchandise range, and themed snacks and confectionary in the Café accessible to visitors at Dubai Festival City.
Fans will also be able to enjoy their branded treats outdoors while taking in a spectacular immersive light, laser, and water show on Festival Bay, while a dedicated Birthday Room will provide the perfect space for personalized celebrations and group events.
“For more than 100 years we bring moments of happiness through our delicious treats. With the opening of the new HARIBO Happy World in Dubai, we are excited to bring moments of happiness to families from Dubai and visitors from all over the world.
The HARIBO Happy World will be a vibrant destination where people of all ages can experience the joy and magic of our brand,” said Kostas Vlachos, HARIBO Chief Commercial Officer Developing Countries and Turkey.
“Bringing HARIBO Happy World to Dubai is more than just opening a store — it’s about sharing joy, imagination, and the timeless magic of childhood with families across the region. We’re proud to make Dubai the home of this sweet new adventure,” said Mohamed Mahmoud, Founder and CEO at Ground Control Entertainment.
The grand opening for HARIBO Happy World Dubai is currently scheduled for the November 27, 2025.