Haus Collection, the group of seasoned growth leaders known for its relationship-first strategic model, announced the addition of Caroline Moore Hinrichs as Senior Growth Executive. Hinrichs’s addition is a major expansion of the company’s services and leadership capacity. With a career spanning architecture, experience technology, strategic partnerships, and innovation leadership, Hinrichs brings a combination of design-thinking and business acumen that perfectly aligns with Haus Collection’s mission and client needs.
“Caroline’s arrival is a true game-changer for Haus Collection,” said Morgan Rottinghaus, Founder & CEO. “Her unique skillset and her ability to build meaningful relationships mixed with strategy created a unicorn in the industry that is rare to find. This is a powerful next step for our team and the companies we support.”
Working as part of the broader Haus Collection leadership team, Hinrichs strengthens the firm’s ability to help best-in-class companies navigate growth across entertainment, experience design, branded environments, and adjacent markets.
“The experience economy is accelerating, and the lines between entertainment, brand and guest experience are increasingly blurred. That convergence is exactly where our clients are focused,” said President & Co-Founder Jay Rottinghaus. “The strength of Haus Collection has always been the collective experience of our team, and Caroline adds a deep layer of insight that offers even more value for the companies we support.”
A strategic leader with design and innovation DNA
Hinrichs has led innovation initiatives, built strategic partnerships, and helped launch and scale teams and brands. She was an early leadership hire as Global Director of Strategic Partnerships at Experience Technology Group (XTG), a division of AVI/SPL, where she created a deep-rooted network of strategic partnerships for XTG and its clients.
Most recently, she served as Vice President of Growth & Innovation for Physical Space at geniant, expanding architecture and built-environment user experience design practices while shaping strategies that connect physical and digital experiences.
“Haus Collection understands that the most powerful, transformational growth comes from relationships built on trust, clarity, and shared ambition,” said Hinrichs. “That’s what drew me to their work, because it’s what allows real opportunity to take shape over time.”
In her role at Haus Collection, Hinrichs will lead strategic growth planning, executive and stakeholder workshops, and partnership development—deepening the firm’s ability to help clients grow with clarity, alignment, and intention.
About Haus Collection
Haus Collection is a team of Strategic Growth Executives helping businesses unlock their full potential through intentional, relationship-driven growth. The firm embeds seasoned growth leaders alongside client teams to deliver clear strategy, actionable market insight, and thoughtfully built growth roadmaps that lead to measurable, sustainable results. Grounded in trust, real-world experience, and practical outcomes, Haus Collection partners with companies navigating complex, evolving markets—positioning them to set the pace, lead the conversation, and become the “horse” everyone wants to chase.