Wednesday, April 14, 2021

Hershey’s Chocolate Tour to Celebrate Grand Re-Opening on May 14 With New Technology and New Cows

Hershey, PA, USA — The Hershey’s Chocolate World attraction will celebrate the grand opening of the new Hershey’s Chocolate Tour on May 14, following the first major renovation of the popular attraction in 10 years. The world’s most visited factory tour now features the latest in digital technology and new installations that create a fully immersive and interactive experience for all ages.

“Hershey’s Chocolate Tour is a fun and educational experience that has delighted families since 1973, and we look forward to commemorating this next special moment in its history,” said Suzanne Jones, Vice President, The Hershey Experience. “With the latest modernization, visitors will get a look into the magical, modern world of chocolate making like never before and learn how simple ingredients like milk, cocoa and sugar come together to create our delicious Hershey’s chocolate.”


Fans are invited to take part in the grand opening festivities and be one of the first to experience the new Hershey’s Chocolate Tour. The family-friendly celebration on May 14 will feature the official “unwrapping” of the tour, entertainment featuring the Hershey’s characters and a chance to win special prizes. The first 500 people in line will receive special commemorative Hershey’s Chocolate Tour gifts and chocolate bars, so come early! Hershey’s Chocolate World Attraction will have a special early opening at 8:30 a.m.

Riders will have a chance to meet the seven new cows in the fan-favorite barnyard scene, which transports visitors to the farms of Pennsylvania where Hershey sources milk for its chocolate. More than 10,000 fans helped name Mocha, Caramel, Strawbella, Blossom and Cocoa by voting online for their favorites, inspired by the delicious flavors found in chocolate. One more cow will be named by fans and the final cow by employees of The Hershey Company, to be announced at the grand opening.


In addition to the cows, visitors will find new updates throughout Hershey’s Chocolate Tour, including:

New graphics in the queue area highlighting The Hershey Company’s commitment to responsible sourcing and the simple ingredients like milk, cocoa and sugar

Photo features that make it easy for families to capture and share the magical memories from their visit

Enhanced sets featuring the latest in projection mapping and holographic imaging effects

13 state-of-the-art animated figures

A brand new narration and theme song

Power-saving LED lighting

A high-resolution interactive finale scene that integrates photos submitted by Hershey’s Chocolate World Attraction fans on social media

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