Monday, December 4, 2023

Hersheypark and MajorMega partnering on on virtual reality Hyperdeck for park’s Chocolatetown expansion

November 20, 2019 — Hersheypark and MajorMega, a Pennsylvania-based virtual reality studio and location-based entertainment company, today announced an all-new, immersive virtual reality experience planned for summer 2020.

Hyperdeck, MajorMega’s immersive, multi-player virtual reality experience, will be offered as part of Hershey’s Chocolatetown in summer 2020. Two unique, 300-square-feet Hyperdecks will create a dynamic virtual world featuring a full-motion floor and multi-sensory effects like strong winds, heat, and earth-rattling movements. The game continues outside as spectators help or challenge players via tablets stationed outside Hyperdeck. The announcement was made at The International Association of Amusement Parks and Attractions (IAPPA) Expo in Orlando, Fla., where attendees could enjoy a live demonstration of Hyperdeck.

“Growing up in Central Pennsylvania, our team has loved Hersheypark for years!” said Michael Bridgman, co-founder of MajorMega. “We are beyond excited by the opportunity to partner with a leader in the amusement industry and debut the Hyperdeck at Hersheypark.” 

“Throughout our 112-year-history, we have always focused on providing our guests of all ages with fun and innovative entertainment experiences,” said Vikki Hultquist, general manager of Hersheypark. “We’re excited to debut Hyperdeck as a first-of-its-kind immersive VR game and the first on the Northeast as part of our transformational expansion of Hershey’s Chocolatetown.”

Hershey’s Chocolatetown is a new region at Hersheypark where guests can eat, play, shop and gather year round. The $150 million transformational expansion is the largest in company history and a 23-acre development.

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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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