April 4, 2013 – The Hettema Group, in partnership with Legends, has been selected to design and produce the observation deck experience at the World Trade Center in New York City, New York. The announcement was made March 20 by the Port Authority of New York and New Jersey.
Nationally renowned Legends will develop and operate the observation deck atop what will be the tallest building in the Western Hemisphere when it reaches its final height of 1776 feet. Construction on the facility will begin in early 2014, and when open in 2015, One World Observatory will provide millions of visitors with the ultimate observatory deck experience on floors 100, 101 and 102.
“It’s an honor to partner with Legends to create the best observatory in the world, at the crossroads of the world,” said Phil Hettema, President and Creative Executive. “From the solid bedrock, a symbol of strength, to the stunning top floors, our aim is to provide an experience as unforgettable as the view.”
One World Observatory will include a dynamic welcome center, interactive viewing stations, immersive multi-media presentations, guest interpreters, as well as dining, retail and special event spaces.
In addition to The Hettema Group, the Legends One World Observatory team includes the architecture firm Montroy Andersen DeMarco, and JRM Construction Management.
The Hettema Group designs and produces experiential, immersive entertainment for theme parks, attractions, resorts, museums, exhibits, cultural centers, live shows and more. Caesars Entertainment selected The Hettema Group to design the world’s largest observation wheel, the High Roller, now under construction on the Las Vegas strip. Led by industry veteran, Phil Hettema, the company designed and produced the USA Pavilion for the 2012 World Expo in Yeosu, Korea. Recent projects include design and production of an interactive game-based experience for Lotte World, a large traveling exhibit on China, as well as concept and schematic design of the Hello Kitty Theme Park in Anji, China. www.thehettemagroup.com
Legends (www.legends.net), headquartered in New York, NY has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. It consists of Legends Hospitality, the premier provider of general concessions, premium food & beverage, catering, retail merchandise and tours; Legends Sales and Marketing, an industry leader offering team owners, facility operators and athletic departments premium tickets sales and service, PSL sales execution, sponsorship and naming rights capabilities, CRM and sales training; and CSL International which provides project feasibility and economic impact studies, funding plans and business operational reviews. Their portfolio includes two of the most recognized sports venues in the world, Yankee Stadium and Cowboys Stadium, as well as numerous sports and cultural venues throughout the nation.