[quote]This will be the first time in Europe that an event of this type has been made available to the market, and we have been working ‘behind the screams’ for some time to ensure we can offer a unique event that will inspire and educate those already operating in this burgeoning sector, and those who are thinking of starting up in ‘scare’.” — Sally Duguid, HEX[/quote]
London, UK — On Thursday July 10, 2014, representatives from Europe’s ‘scare entertainment’ industry will convene at Hunton Park, Watford, England for the first of several events hosted by ‘HEX’ – Halloween Expo Europe.
HEX is Europe’s only scare entertainment and Halloween attraction industry collective. It was founded in 2014 by Sally Duguid of the former ‘Halloween & Scare Attractions Show’, Richard Cottier of ‘Farmaggedon’ and Jason Karl of ‘AtmosFEAR! Scare Entertainment’ to steer the growth of the scare entertainment industry and present the sector as a united voice
This ‘cluster’ event is the first of many, aimed at professional scare attraction operators and Halloween entertainment industry specialists, with a varied line-up of speakers and the opportunity to network with potential new business colleagues. The daytime event will be hosted at Hunton Park in Watford http://www.deverevenues.co.uk/en/venues/hunton-park/ and continue later in the day Warner Brothers Studio Tour London – The Making of Harry Potter.
The event includes a line-up of professional speakers from a variety of amusement industry sectors and includes:
DR TONY JOHNSON – ‘The Fascination with Fear’
Dr Tony Johnson is a lecturer in Ecotourism at the Buxton Campus of The University of Derby. He is also the Programme Leader for the BSc (hons) Ecotourism and Joint Honours Ecotourism courses, and teaches on a number of programme modules. A key area of interest in ‘dark tourism’, also known as ‘Thanatourism’.
MADELON HOEDT – ‘Creating the Fear’
MadelonHoedt is a part-time lecturer for the Faculty of Creative Industries of the University of South Wales. She has been researching horror in performance for a number of years, and has published and presented on numerous topics, from scare attractions and zombies to sound and stage design.
JACKIE MULLIGAN & MICHELLE LANHAM – ‘It’s Not Quidditch; Creating New Rules for Your Social Media Engagement’
A focused and interactive one hour session designed to explore the future of social networks and the magic power they hold for organisations. Using examples of innovative practices on social media as well as the latest research insights into why and how we will share, the session will leave attendees with some fresh ideas, tips, rules, strategies and insights into how to engage audiences in the now and in the future.
Tickets for the event are now available and priced at £125.00 per delegate including all seminars, buffet lunch and soft drinks, coach transfer and the VIP Tour of the Warner Brothers Studios.