Saturday, March 25, 2023

Holovis and E2M Announce Partnership on Motion-Based Media Attractions


Experiential designers Holovis and electric motion specialists E2M Technologies are strategically collaborating to combine excellence in motion base solutions with complex AV and perfectly synched real-time media to enhance this genre of attraction experiences.

The companies first met when working on projects for Adlabs Imagica, a theme park in Khopoli, India and are strengthening their position through a strategic development relationship.

E2M Technologies specialises in mechatronic product design and manufacturing, creating high quality, durable, electric motion solutions from six DOF hexapods to custom multi DOF solutions. Flagship projects include redundant ultra-safe overdetermined motion 6-DOF systems for entertainment and automotive applications and Level-D certified electric eMove motion- and eForce control loading systems for pilot training simulators .

Also heralding from an enterprise background, originally bringing large and complex datasets to life in Virtual Reality for automotive design, Holovis is now well established in the attractions industry as a world leader in experiential solutions. The company provides a turnkey service from initial design concepts and show planning through to media, IP creation and the installation of immersive dark ride attractions.

Stuart Hetherington, CEO of Holovis explains: “There are a lot of synergies between our two companies as our work crosses over in both our attractions and enterprise space. Bringing our teams, technologies and delivery methodologies together will strengthen both of our offerings further and lead to the development of next generation solutions to our clients.”

Jan van Bekkum, CEO of E2M Technologies adds:“Especially with the latest entry of E2M in the durable redundant electric motion market for entertainment, the synergy between Holovis and E2M is emphasized even more. We are confident the combination will lead to unique products in the attractions industry.


Holovis: Real Time and Immersive

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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