Lutterworth, UK — Hot-Go will launch the latest Holovis ImmersiveTheatre experience at their theme park in China that will take audiences of 200 people on a multi-sensory all-immersive journey due to open end of 2015.
The experience is a complete turnkey solution from Holovis Attractions and will feature the very latest in 4D technology providing a fully immersive 180° setup to wrap the audience and ensure that from every seat position they are truly at the heart of the story. This ultra-large-scale screen approach will combine with a full 4D suite of effects including motion seat systems, spatial audio, SFX and a uniquely developed all-immersive 3D film from the Holovis Media team to deliver a ride that has just as much thrill as a coaster but can be enjoyed by the whole family.
Qiang Wei, Head of Procurement, Hot-Go comments: This attraction will be truly the next generation of 4D theatre in this market.
“Today theme parks have to compete with the high levels of technology and immersion that our guests have available to them in their homes and therefore we have to be able to offer something unique and on a different scale and sensory level, using the very latest technology. Guests want to be transported to virtual worlds where they can really believe in the story presented around them and make them feel they are part of the experience and within it, instead of passively watching from the outside in. This attraction that we are creating with Holovis, using their ImmersiveTheatre technology, will create our next flagship attraction to complement our existing park design.”
The Holovis team has created this attraction with sustainability and minimal maintenance in mind, with one striking difference from other solutions in that they are utilising five DLP laser projectors from Digital Projection to create the enormous 180 degree ultra-high-resolution image. These latest units have no lamps to be replaced, giving them a much longer lifespan and a more reliable light source, negating lamp costs and re-alignment issues.
The specialist 3D ultra-immersive content is also being created by Holovis Media and will also include a selection of different stories to keep the attraction fresh and increase ride repeatability.
Stuart Hetherington, CEO of Holovis explains: “From a technical and creative perspective this is the next generation of 4D Theatre where all-immersive storytelling is delivered with significant hardware cost savings, reliability and reduced maintenance. This approach ensures a unique multi-sensory attraction for our guests with everyone at the centre of the experience being completely immersed using stunning clear and consistent visuals, accurately synchronised motion and special effects.
“Holovis are experts in designing reliable, safe and affordable solutions and understand how the different elements must be carefully brought together to immerse the senses, creating a much more integrated experience and giving Hot-Go one point of contact and responsibility at all times.”
The build will get underway in July and is due for completion at the end of 2015.