Saturday, September 30, 2023

From Previz to Preshow, Holovis Brings Alton Towers’ Terrifying Wicker Man to Life


Holovis worked closely with Alton Towers to create the Wicker Man, designing and delivering all elements of the multi-sensory experience that puts guests at the heart of the terrifying story before they board the park’s first wooden coaster.

Holovis worked with Merlin Magic Making (MMM) from the onset, using its visualization techniques to bring the plans to life. This included modelling the whole site and experience in RideView, the company’s proprietary visualization suite which takes place in a CAVE. This is a five-sided structure where all walls feature 3D projection mapping allowing multidiscipline teams from designers to engineers and stakeholders to explore the scenes in 1:1 scale and in real-time.

To support the park’s marketing of the attraction, Holovis used Augmented Reality to track a model of the coaster and show its operation and flow of guests.

For the immersive media experience itself, Holovis worked alongside MMM to concept and script the preshow, then produced the media and delivered the complex AV elements throughout the attraction, including the projection mapping. This began on-site at the Holovis Demonstration Campus filming scenes and capturing vocals in the Green Screen and Audio Studio with full post production and mixing.

The Holovis media team worked alongside the company’s attraction engineers to integrate this with complex AV, digital, show and media set ups across the attraction.

Onsite, surround audio and immersive media feature throughout the queue line, preshow, station loading zone, enclosed sections, exit and within the Wicker Man structure. Holovis also programmed all the SFX including pyrotechnics synchronized everything throughout the experience.

Peter Cliff, Creative Director at Holovis explains: “We specialize in creating story led, immersive experiences that put the guest at the heart of the narrative and create long lasting, powerful memories. Immersive pre and post show scenes have now become a staple of the traditional roller coaster experience, extending the thrill of the ride from just a few minutes to something that guests will remember, talk about and share for years to come. This has been a phenomenal project for Holovis and a great example of the company’s turnkey capability, with our artists, software developers and engineering teams all working together to deliver this spectacular experience, which we hope guests will enjoy as much as we do.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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