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IAAPA 2014 Leadership Conference to Be Held in San Franciso

Roger Gould is photographed on November 17, 2011 at Pixar Animation Studios in Emeryville, Calif. (Photo by Deborah Coleman / Pixar)
Roger Gould at Pixar Animation Studios in Emeryville, Calif. (Photo by Deborah Coleman / Pixar)

Alexandria, VA, USA (November 5, 2013) — The International Association of Amusement Parks and Attractions (IAAPA) announced IAAPA Leadership Conference 2014 will take place March 5-7, in San Francisco, California, United States. Attractions industry professionals from around the world will learn how to create, embrace, and reinvent their companies’ stories to increase customer retention and build loyalty to drive their businesses.

Roger Gould, chief creative director, theme park division, Pixar Animation Studios, will deliver the keynote address at the conference. Since taking this role in 2006, Gould has collaborated with Walt Disney Imagineering to bring the stories behind the Pixar characters and worlds to life within Disney theme parks, resorts, and cruise ships. His credits include “Toy Story Mania!,” “Turtle Talk with Crush,” “Monsters, Inc. Laugh Floor,” “Crush’s Coaster,” Toy Story Playland, “Monsters Ride & Go Seek,”  “World of Color,” and Cars Land.

Several California attractions will host attendees, demonstrating how they leverage their stories and assets to drive revenue. These facilities are: Six Flags Discovery Kingdom, Exploratorium, Santa Cruz Beach Boardwalk, and the San Francisco Zoo.

The cost of the event is US$675. IAAPA members can register at a discounted rate of US$499 before Jan. 24, and the member price is US$599 after that deadline. Nonmembers that register before Jan. 24 can attend for US$625. Registration includes keynote sessions, education sessions, facility experiences, lunches and receptions, and transportation between venues and the San Francisco Marriott Union Square.

Sponsorship opportunities are currently available – please contact Brian Skepton at [email protected] or +1 703/836-4800 for complete details.

Additional information, including event details, registration, and hotel reservations, is available at

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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