Winners of the IAAPA Brass Ring Best Exhibit Awards were announced today during the Leadership Breakfast at IAAPA Expo Europe. The IAAPA Brass Ring Best Exhibit Awards carry forward a tradition dating back to the 1800s when carousel riders aimed to grab a rare brass ring on the ride, with the ring symbolizing a special prize and often another free ride. This tradition has evolved into one of the industry’s most prestigious honors, celebrating excellence in exhibit presentations.
The IAAPA Brass Ring Best Exhibit Awards continues this pastime by rewarding companies with the best booth presentations in three size categories on the show floor. Exhibitors are scored on their booth design, branding, staffing, and overall appeal. Winning an IAAPA Brass Ring Awards is considered one of the industry’s most prestigious honors.
This year, IAAPA Expo Europe 2024 introduced the new Image Award, which honors the most outstanding booth at the entire show. All entries for the Best Exhibit Award are automatically considered for the Image Award, with only one booth chosen as the “best of the best” by a panel of judges.
Winners from IAAPA Expo Europe 2024 are as follows:
Image Award
- Tomorrowland Leisure (Booth 8116)
Category 1 (9-27 Square Meters)
- First Place: Bowl-Easy B.V. (Booth 12000)
“Backdrop featuring a video screen worked well with their product on hand.” - Second Place: Future Design Sp. z o.o. (Booth 9012)
“Branding was really strong, the overall design was appealing.”
Category 2 (36-54 Square Meters)
- First Place: BoldMove Nation (Booth 9502)
“Booth design well put together with logo prominent and backdrop with a carnival design including models.” - Second Place: Petro Art Production (Booth 8250)
“Overall appearance looked great, the flooring and signage featuring their logo really stood out.”
Category 3 (63 Square Meters and Larger)
- First Place: The Seasonal Group (Booth 8204)
“Staff welcoming, friendly, knowledgeable about product, good product demo.” - Second Place: Disco Designer EOOD (Booth 8218)
“Display stands out, products interesting (especially the gold chair!) an effective display.”
“IAAPA is thrilled that our panel of industry operators and members selected the top booth on display along with six other winners for IAAPA Expo Europe’s Brass Ring Awards. All the booths were unique to their own company, and we congratulate them all for their hard work and creativity,” said Jakob Wahl, IAAPA president and chief executive officer.