Monday, June 16, 2025

IAAPA enters into 3-year partnership with Satisfi Labs, offering AI-powered platform to members

IAAPA, the global association for the attractions industry, announced a 3-year partnership with Satisfi Labs, an AI-powered conversational experience platform. This collaboration is set to bring solutions directly to IAAPA members, designed to enhance communication, boost guest engagement, and streamline operational efficiency across the global attractions sector.

The centerpiece of this partnership will be the launch of AI-driven chat experiences specifically for IAAPA’s members, such as the Global EXPO Bots, all tailored to meet the unique needs of attractions professionals. These chat experiences are designed to help members access real-time, personalized support, helping them provide seamless guest experiences, improve internal efficiencies, and stay connected with IAAPA resources like never before.

Additionally, IAAPA members will benefit from specialized AI training programs, informed by Satisfi Labs conversational AI expertise and experience, that will equip them with the knowledge and tools to integrate these technologies smoothly into their operations. These programs, crafted specifically for the attractions and entertainment industries, will enable members to harness the power of AI, opening up new opportunities to innovate and elevate guest services.

“Our priority is always to empower our members with the best tools and resources available,” said Jakob Wahl, President and CEO of IAAPA. “This partnership with Satisfi Labs provides a transformative opportunity for our members to lead the industry in AI integration. By enhancing their ability to engage with guests and optimize operations, we’re helping them take their facilities to the next level.”

Dan Flores, Head of Tourism at Satisfi Labs, shared, “Working alongside IAAPA to bring AI solutions to such a creative and guest-focused industry is incredibly exciting. Together, we are creating tools that not only improve guest experiences but also push the boundaries of operational efficiency and innovation. We’re thrilled to be a part of this journey.”

This collaboration marks a significant milestone in IAAPA’s mission to drive technological progress in the attractions industry. As AI continues to evolve, IAAPA and Satisfi Labs are working to ensure the industry is equipped with the tools necessary to succeed in this new era of guest experience and operational excellence.

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