Wednesday, October 20, 2021

Furniture Retailer IKEA Plans to Open Museum

Oliver Smith reports in the Telegraph:

“The firm hopes to lure 200,000 DIY fanatics to the town of Älmhult, around 60 miles north of Malmo, when the attraction opens next year.

“‘The first IKEA store was opened here in Älmhult, and in 2012 it moved to a new site. That gives us the opportunity to use this building for a museum,’ Michele Acuna, managing director for the site, told AFP.

“The attraction would celebrate the history of the company, which was founded in 1943 by 17-year-old Ingvar Kamprad and now employs 139,000 people. Despite the seemingly mundane nature of flat-pack furniture, Acuna said she was confident the museum would appeal to tourists. ‘We have seen that there is a lot of interest in our history of 70 years,’ she said, citing frequent visits from Danish, German and Dutch travellers.

“‘We intend to tell stories not only on our product range but also on how the IKEA business developed and about people, and of course to give a fun and interactive experience to visitors,’ she added.”

FULL STORY HERE

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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