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Imagine Exhibitions, Rovio, and JRA Join Forces to Create STEAM-Themed Angry Birds Touring Exhibition

[quote]The Angry Birds experience uniquely fosters the science, technology, engineering, art, and math initiative, creating a dynamic environment where the whole family can have fun and learn together.” — Dan Mitchell, Rovio’s Director of Location Based Entertainment[/quote]

Atlanta, GA, USA — Imagine Exhibitions, Inc., in partnership with Rovio Entertainment and JRA (Jack Rouse Associates), is pleased to announce  Angry Birds Universe: The Art and Science Behind a Global Phenomenon. The new blockbuster from Imagine will tour in Science centers, natural history museums and non-traditional venues throughout the world beginning in 2014.

Angry Birds Universe will feature highly immersive environments, interactive media and a variety of physical, social and fun interactive exhibits. Angry Birds fans will not only learn about a wide variety of educational concepts in an entertaining manner, but will also have the chance to “be the bird” and experience Angry Birds in a whole new way.

Throughout the immersive experience, guests will be introduced to the much-loved Angry Birds characters like never before.  Guests will also have opportunities to engage in hands-on activities involving STEAM (Science, Technology, Engineering, Art and Mathematics) concepts including building structures and knocking them down with large sling-shot-launched Angry Birds; building and racing hand-held vehicles in a live version of the new game:Angry Birds Go!; and participating in a one-of-a-kind “be the bird” experiences: safely propelling on a series of zip lines to knock over enormous foam structures, just like the Angry Birds!

Tom Zaller, President & CEO of Imagine Exhibitions, Inc. commented: “The Angry Birds games and characters are both recognized and loved throughout the world. Combining this worldwide passion for the games with hands on discovery in a 3 dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before.  Rovio and Imagine’s mutual commitment to educational entertainment makes this partnership a perfect channel for the next blockbuster exhibition.”

‘’We are really excited to bring a new kind of Angry Birds experience to life with key players in the exhibition industry,” said Dan Mitchell, Rovio’s Director of Location Based Entertainment. “From astronauts demonstrating Angry Birds physics concepts while aboard the International Space Station, to teachers using our games in their lesson plans to inspire their students, Rovio is always proud to be part of fun learning.”

“JRA is looking forward to bringing the world of Angry Birds to science centers, museums and other venues around the world. The brand is not only immensely popular, but its natural ties to education will make the exhibit experience one of learning as well as entertainment,” says JRA Vice President Shawn McCoy.

For more details please visit www.imagineexhibitions.com

For booking information, please contact Debbie Donohue ddonohue@imagineexhibitions.com, or +1 404-808-7578

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