How can immersive attractions keep ahead of at-home options?
Darrias Baker, Consulting Creative Director to BRC Imagination Arts: Revisiting “old school”
There’s a race on right now between theme parks, the local movie theater and home entertainment systems for the best immersive entertainment combining 3D media, audio, and even physical effects. When the consumer can see great 3D movies and video games with high quality audio effects at home the ubiquitous 4D theaters we see at every theme park are no longer special.
As show designer I find myself campaigning for more old school techniques that can’t be replicated in a theater. Bean counters sometimes cringe in our design meetings but I always ask for as much great scenery, props, performers, costumes, signage and special effects as the budget allows. Media must be strategically placed in a detailed and complex story environment for the best immersive experience.