Saturday, June 12, 2021

The Immersive Attraction: Linda Hung

Phil Hettema | Darrias E. Baker | Linda Hung | Emmanuelle Charotte | Gary Goddard

What markets stand to benefit most from developing immersive attractions?

Linda Hung: Forrec‘s Director of Theme Parks: Being second has its perks

Pioneering state-of-the-art immersive attractions has its advantages. Universal and Disney have the resources, the vision and visitor numbers to be able to be the first to launch something new, create a buzz, deliver a “must-see” experience. However, the markets that stand to benefit most from developing immersive attractions are the new and expanding markets. They have the clear advantage of visiting and experiencing the most innovative and immersive attractions in the world (which are often huge financial investments). By the time these new and expanding markets develop their own immersive attractions, the technologies may be much more affordable, technical issues resolved, and a new improved generation of design made available.

Next: Emmanuelle Charotte

Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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