Wednesday, June 12, 2024

Impact Attractions launches at IAAPA with world’s first sustainable play attraction


Impact Attractions, a newly formed joint venture between The Weber Group and Infinite Kingdoms including industry attraction leaders Denise Weston, Rick Briggs, Brian Morrow and Janelle Picard, invites guests to “PLAY WITH THE EARTH”.

“As we future cast on what guests and clients will want for new experiences, the idea of developing a play attraction that was based on the goal of net zero energy impact to the earth was born” says Denise Weston inventor of Impact Attractions, “never before has the industry delivered an attraction that allows guests to play with the earth and make a positive impact while being entertained”.

The attraction generates and renews its own energy from solar, wind, water and play. This unique combination of energy sources linked together as a play system is Impact Attraction’s patent pending design. “Bringing together the industries best experts in play, engineering and design allowed us to rapid prototype and come to market with a new experience platform with purpose and meaning” says Brian Morrow, creator of Impact Attractions “the design and fabrication skills of The Weber Group and attraction experience of Rick Briggs and team allows a single source of expertise for clients that is unparalleled”.

With dry park, wet park and public work models, Impact Attractions is the industry’s first step to developing sustainable attractions that can make a positive Impact on the earth.

Impact Attractions are currently available for development with interest already steaming from theme park operators, resorts, zoos and public parks.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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