Given global trends, how should attractions best reinvest in themselves to ensure maximum growth?
Chris Yoshii | Lesley Morisetti | David Camp | Matthew Earnest | Wonwhee Kim | Dan Martin
Target key markets: New attractions appeal to particular market segments that could be overlooked or underserved by the current park offering. Carefully consider how a new attraction can bring in an important market segment such as teens, families with young children or young adults.
Be social media smart: Guests are increasingly sharing their experiences and photos using social media and this has become a major source of information and influence in purchase decisions. New attractions should be planned to create a buzz, a surprise and allow photo opportunities. Managing social media is vital to commercial success for attractions.
Reinvestment in new attractions, retail and food services can generate double-digit financial returns if planned and executed correctly.