James Finn has been named Executive Vice President and Head of Marketing for FoxNext, the recently-created division that works across Twentieth Century Fox Film and Fox Networks Group. Finn will continue in his role within Twentieth Century Fox Home Entertainment as Executive Vice President, CoHead of Marketing.
FoxNext is driving Fox’s push to commercialize next-generation entertainment experiences by partnering with the best storytellers and leveraging ground-breaking technology across gaming, location-based entertainment and virtual and augmented reality productions. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio.
In his new role, Finn will oversee all aspects of marketing for FoxNext, developing campaigns from creative development through commercial release across virtual reality, gaming and interactive experiences.
As Co-Head of Marketing for Twentieth Century Fox Home Entertainment, he will continue leading marketing communications strategies globally in the rapidly developing transactional media business. Finn will also continue oversight of marketing projects for the Fox Innovation Lab.
He begins his new dual role immediately, reporting to both Salil Mehta, President, FoxNext and Keith Feldman, President, Twentieth Century Fox Home Entertainment.
Mehta commented: “FoxNext is focused on developing industry leading interactive experiences and enabling storytellers to bring audiences closer to characters and deeper into their favorite storylines than ever before. James brings a keen understanding of consumer behavior, strong media savvy and extensive relationships that enhance our ability to remain at the forefront of technology and entertainment.”
Feldman commented: “James blends deep consumer marketing experience with an innovative mindset, and he will continue to play a critical role in developing our strategic approach globally across our digital and disc businesses.”
Finn added: “I am excited to hit the ground running as FoxNext begins to lay the foundation on the future of immersive experiences. The opportunity that Keith and Salil have given me across both divisions is proof of the genuine collaborative spirit that thrives at Fox. I’m glad I can call it home.”
Finn is a 17-year veteran at Fox, having worked across Twentieth Century Fox Film in theatrical, Fox Searchlight and Home Entertainment.