Monday, October 25, 2021

Jora Vision brings the young Rembrandt to modern eyes

 

On May 17, Young Rembrandt Studio opened its doors in a very special location. Langebrug 89 is a the cozy 17th-century dwelling where Rembrandt received his first painting lessons from his mentor, Jacob van Swanenburg. This listed building now houses a unique stop in the “In the Footsteps of the Young Rembrandt”, a walking tour through the city of Leiden, The Netherlands.

The new experience is a complete product of Jora Vision. The company designed, built and directed the attraction. The story of young Rembrandt comes to life in a seven-minute immersive show, which takes place in the reconstructed studio of Swanenburg.

Marco Ruzza, Creative Director at Jora Vision explains: “The show highlights the Dutch Master’s unique talents, and takes visitors through the journey of creating and mixing paints in 17th-century style, using exotic pigments and minerals. This is explained using video mapping technology. Guests can get a glimpse into the painter’s childhood spent through the streets of his home town Leiden. The experience immerses guests in the artist’s life and work in a unique way, ensuring that they will see Rembrandt’s work from a whole new perspective.”

The Young Rembrandt Studio, which is free of charge, also houses a gift shop and an information point for the city of Leiden. Guests are welcomed Wednesdays through Sundays, from noon until 5 PM.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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