Saturday, June 22, 2024

JRA Designing Kodak Experience Center

Jack Rouse Associates (JRA) has been chosen by Eastman Kodak Company to plan, design and implement a 9,000-square-foot Experience Center. The Center will be housed in Building 28 of the company’s Eastman Business Park in Rochester, New York and is scheduled to open in late Spring 2018.

While offering a nod to Kodak’s past, the Experience Center will celebrate the company’s  current innovations in imaging, printing, software, consumer products and intellectual property solutions. Developing the Kodak Experience Center is a component of the company’s 10-year master plan to re-invigorate Eastman Business Park, which will also include a revitalized performing arts theater, housing, and retail shops. Kodak aims to deepen its ties with the community through the Experience Center and its associated programming.

The Center will feature the following:

Lobby – The lobby will incorporate a welcome desk, where guests might try out new products. Displays will emphasize Kodak’s heritage of innovation. The design will blend the building’s existing materials, such as marble, terrazzo, and light fixtures, with a contemporary new look.

Exhibits – An exhibit area will highlight Kodak’s many innovations in photography, film, printing, digital imaging, and chemistry. Visitors will also discover the many ways Kodak has been an important part of the community fabric of Rochester.

Café – A coffee shop and seating area will enable guests to linger before or after their visit. Displays will showcase new products alongside heritage artifacts.

Retail – Film and branded merchandise will be offered alongside new products, such as the KODAK EKTRA Smartphone and the new KODAK Super 8 camera. Heritage displays will share shelf space with new products.

Randy Smith, Senior Project Director of JRA says, “We have been working very closely with Kodak to create a space where guests can re-discover the impact that Kodak has had in their lives. They have always supported creativity with their products and processes and this will be a great place to celebrate that.”

“We have a fascinating story to share,” stated Dolores Kruchten, President of Eastman Business Park. “The JRA team is the ideal partner to help us create a venue where visitors can learn about the company’s rich history and experience Kodak today.”


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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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