Friday, March 31, 2023

Superfly and JRA designed FRIENDS pop-up sells out length of run

FRIENDS fans are no longer “on a break” from their favorite 90s sitcom! To celebrate the iconic show’s 25th anniversary, creative company Superfly partnered with Warner Bros. to create a month-long pop-up experience in New York City. Friends of FRIENDS were so excited about the pop-up that it sold out three hours after going public on sale.

Inside, visitors are transported right back to 1994, with set re-creations, props, and memorabilia. They can view a graphic timeline of the characters’ love triangles, peruse Rachel’s 18-page letter to Ross, kick back in Joey and Chandler’s BarcaLoungers, and even re-enact Monica’s famous “turkey shimmy.” And of course, no visit to the FRIENDS universe is complete without a photo in front of the fountain or a trip to Central Perk.

JRA collaborated with Superfly’s internal design and production teams on the master planning, design, and implementation of the experience. “One of the great things about this industry is getting to work on something that you’re already so interested in – and as a huge FRIENDS fan all the way back from its original run, it’s been so much fun recreating my favorite moments and scenes,” said JRA Senior Designer, Colin Cronin. “We enjoyed working with Superfly to include little surprises throughout the pop-up, and it’s been fun seeing those ‘easter eggs’ resonate with FRIENDS fans on social media.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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