“To ensure our marketing communications deliver breakthrough growth and our brands are elevated to compete in this ever-changing marketplace, we are adding additional marketing talent to our executive team,” said Matt Ouimet, Cedar Fair’s president and chief executive officer. “Along with a strong passion for the tourism industry, Kelley has a deep background in customer relationship management, brand management, advertising and strategic planning. Her experience, combined with our strong, park-based marketing teams, gives us the talent we need to continue to grow our business and deliver the ‘best-day-of-the-year experience’ to our guests.”
Semmelroth comes most recently from TD Bank where she served as the Senior Vice President of Marketing and previously, Bank of America and Walt Disney Parks and Resorts where she also held executive marketing positions.
ABOUT CEDAR FAIR
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been consistently voted the “Best Amusement Park in the World” in a prestigious annual poll conducted by Amusement Today newspaper. www.cedarfair.com