Bangkok, Thailand — KidZania, one of the most inventive kid’s entertainment brands, has unveiled its latest location in Bangkok, Thailand. This marks the foundation of KidZania’s 12th interactive kids’ city and expands KidZania’s reach to nine different countries, with parks in Mexico, Portugal, South Korea, Indonesia, Malaysia, Japan, Dubai, Chile and now Thailand. KidZania’s unique blend of role play in ultra-realistic, kid-sized city environments has made it one of the fastest growing kids’ interactive entertainment brands in the world.
KidZania Bangkok is the largest KidZania attraction in Asia, introducing kids to more than 80 careers in an indoor replica of a real-life city, complete with kid-sized streets, buildings, utilities and vehicles. Poised to become an educational landmark, KidZania Bangkok endeavors to empower, inspire and entertain children aged 4-14 throughout Thailand.
“KidZania Bangkok joins a global community that connects more than 20 million children from around the world as a way to promote change, inspire global citizenship, and build strong community awareness,” said Xavier Lopez Ancona, president and founder of KidZania. “We believe KidZania Bangkok is an exceptional addition to the Thai community – delivering real-world, learning moments that inspire kids to be their best selves and make their world better.”
Located at Siam Paragon Bangkok, the country’s most prestigious shopping mall, young visitors enter KidZania Bangkok through the park’s mock airport into the sprawling 10,000 square meter, kid-sized city. Once in the park, kids choose from more than 80 careers (doctor, police, chef, model, reporter, etc.) and 65 establishments (city hall, bank, restaurants, hospital, sports stadium, etc.) that it takes to run a city.
Aspiring pilots and aircrew can climb into a real Air Asia Boeing 737 fuselage and cockpit for a test flight. Future auto mechanics can learn new skills at the B-Quik auto repair shop. Or, children can explore KidZania Bangkok’s more unique establishments, such as the Green Tea Factory or Drinking Water Research Center.
“KidZania Bangkok is the only kids’ destination of its kind in Thailand, where children have an authentic and powerful educational and social experience, rooted in real-life and wrapped in the fun of play,” said Mr. Scott Schubert, vice chairman of Kids Edutainment Holdings (Thailand) Co., Ltd., and CEO of KidZania in Thailand. “At KidZania, kids role play as teachers, chefs, surgeons to learn about careers. It’s this type of active learning that instills self-confidence, builds self-esteem and ultimately, prepares a child for a bright future.”
As with all KidZania attractions, the corporate partners are an integral part of the experiences and add authenticity to the career-based, role-playing activities. KidZania Bangkok has partnered with 22 well-known global and local brands, including Air Asia, AIS, B-Quik, Brand’s Junior, Canon, Chang Drinking Water, CIMB Thai, Coca-Cola, Honda, Hoya, McDonald’s, CP-Meiji, Muang Thai Life Assurance, Oishi Restaurant, Oishi Green Tea, PTT, Q-House, SCG Tra Chang and Cotto, 7-Eleven, Siam Paragon Department Store, SmartHeart and Meo, Stabilo and others. KidZania Thailand will open to the public on March 29, 2013.