ABOVE: Concept artwork for 20th Century Fox World theme park at Resorts World Genting Highlands, Malaysia
Los Angeles, CA, USA (June 26, 2015) – Twentieth Century Fox Consumer Products (FCP) announced today the promotion of Greg Lombardo to Senior Vice President, Global Live and Location Based Entertainment where he will continue to oversee business strategy, creative development and project management for Twentieth Century Fox World theme parks, resorts, touring exhibits and live shows. Additionally, Eric Williams has been hired as Vice President, Design and Development for Global Live and Location Based Entertainment, reporting to Lombardo. The announcement was made by the President of Fox Consumer Products, Jeffery Godsick.
Lombardo steps into his new role as Senior Vice President after almost three years as Vice President of Global Live and Location Based Entertainment at FCP. He is a 25-year veteran of the entertainment industry, having worked on themed entertainment projects around the world. Before joining the Fox team, Lombardo was Creative Director at BRC Imagination Arts where he led the development of branded entertainment projects for clients including Bacardi, Abbey Road Studios, Guinness and GE. Lombardo spearheads all global business and creative strategy surrounding live and location based entertainment and will lead the charge on all expansion into future international projects.
“In just three years, Fox has positioned itself as a prominent player in the location based entertainment business. Under Greg’s leadership we have our first Twentieth Century Fox World theme park under construction in Malaysia, as well as several new live shows, 4D shows and touring exhibitions,” said Jeffrey Godsick, President of Twentieth Century Fox Consumer Products. “As we expand this division, Greg possesses the experience and the industry expertise needed to execute our growing vision and amplify Fox brands worldwide.”
Williams joins as Vice President, Design and Development for the Global Live and Location Based Entertainment team. In this new role, he will be responsible for the creative management of all projects, inclusive of show and guest experience elements. Williams comes from years of experience leading the creative development for state-of-the-art theme parks, immersive attractions, museum exhibits, touring experiences and custom brand-building activations around the world. His experience includes a variety of award-winning projects, including the Spider-Man attraction at Universal Studios’ Islands of Adventure. Williams also completed a variety of projects for Warner Bros., Paramount Pictures, GM, Sony Pictures and Anheuser Busch Entertainment.
“Eric has a tremendous amount of theme park experience and in depth design knowledge having worked on some of the industry’s premier projects,” said Lombardo. “With Eric’s creative vision and approach, we know that he will ensure the highest level of guest experience in everything we create.”