Immersive technology artists, Lumen & Forge, recently completed a holiday experience for Streetmosphere at Grand Canal Shoppes inside The Venetian Resort Las Vegas. This 17-minute projection mapping show, “Holiday Spectacular” is displayed in front of the St. Mark’s Square Clock Tower. The production features custom animated content accompanied by live, holiday-inspired entertainment with an Italian twist provided by the Streetmosphere cast.
“We love holiday activations. Illuminating the St. Mark’s Square Clock Tower at Grand Canal Shoppes was an exciting project,” says Palmer Nicklas, Creative Director of Lumen & Forge. “We partnered with BESTAgency to produce ‘Holiday Spectacular,’ using projection mapping to augment the architecture with custom video effects that leave guests in awe and in the holiday spirit.”
Lumen & Forge worked with Christie Digital, utilizing a 30K lumen Christie Boxer 4K30 projector and custom media server to animate the Clock Tower and transform it into an immersive guest experience. This show whisks guests away on a wintery 3D journey to an Italian “Vacanze” holiday using lights and sound that all ages can enjoy.
“Projection mapping is one of our specialties, an intersection of art and technology on a grand canvas with infinite pixels It can turn any surface into a moving digital canvas and transport guests to anywhere imaginable,” says Chris Butcher, Senior Animator of Lumen & Forge. “Taking objects or architectural items such as the Clock Tower at Grand Canal Shoppes and transforming them into festive fantasies is enchanting. It’s a great medium to engage audiences and create a unique experience.”