Mad Systems Inc., the technology provider behind QuickSilver, Alice, and CheshireCat, unveiled AV++ Analytics, a new service that delivers live, privacy-conscious visitor intelligence. By capturing dwell times, repeat visits, hot-zone traffic, and engagement levels in real time, AV++ Analytics empowers cultural venues to optimize exhibits, staffing, and storylines with hard data.
“Great experiences start with understanding what audiences do, not what we assume they do,” said Maris J. Ensing, founder of Mad Systems. “AV++ Analytics transforms every moment a guest spends onsite into insights that curators, operators, and funders can act on immediately.”
Key capabilities
- Real-time dwell tracking: Usage, sensors and recognition tools measure how long guests linger at each exhibit, spotlighting content that resonates and flagging displays that need a refresh.
- True behavior metrics: CheshireCat facial recognition (processed entirely on-premises for privacy) measures dwell time to a second accuracy, identifies returning visitors, giving institutions an accurate view of loyalty and repeat engagement.
- Heatmaps and hot zones: QuickSilver aggregates location data to reveal peak hours, crowd flow, and underused areas, feeding a live command-center dashboard.
- Data-driven operations: Insights guide exhibit design, staffing levels, and visitor routing. Venues can redeploy resources on the fly and justify upgrades with evidence, not anecdotes.
- Grant-ready reporting: Automated SQL reports show growth in engagement, dwell time, and repeat attendance, strengthening funding proposals and stakeholder updates.
From insight to action
A science museum might spot a midday surge in its physics lab and schedule extra facilitators, while an art gallery could see that a new digital installation doubles average dwell time and decide to replicate its interactive elements elsewhere. With AV++ Analytics:
- Exhibit teams refine content based on concrete engagement thresholds.
- Operations managers schedule staff precisely when and where visitors need assistance.
- Development officers present funders with undeniable impact metrics.
- Guests enjoy smoother traffic flow and richer, more personalized experiences.
Privacy by design
AV++ Analytics stores no personally identifying information. CheshireCat converts faces into non-reversible alphanumeric IDs, and all processing can remain on local servers for full data sovereignty. The result is actionable intelligence without compromising visitor trust.