Thursday, July 18, 2024

Management Resources and ProFun Management Group rebrand as MR-ProFun


For over 38 years, Management Resources and ProFun Management Group have operated independently while serving 350+ clients in 45 countries. Both entities provided an assortment of planning, advisory, training, implementation and management services to the theme-entertainment and cultural attractions industry, though Management Resources focused mainly on operational consulting while ProFun Management Group focused on operational management. Each established an exceptional track record of services to new and existing developments in the industry. A year ago, the two companies’ management teams conferred on their continued success while contemplating the future needs of their growing client base, quickly determining that a blended combination of resources would enable delivery of a broader, more comprehensive array of services as a single corporate entity.

They embarked on a journey to merge the two long-standing enterprises into a single company: MR-ProFun. Their mission remains steadfast – ensure their clients have the tools and insights necessary to successfully produce compelling experiences yielding high guest satisfaction and superior financial results. To accomplish this, MR-ProFun will tap into its newly-combined 250+ years of multi-talented advisory and operations expertise to assist owners and developers with virtually every aspect of strategic planning, execution, and management for theme parks, museums, aquariums, destination resorts, brand centers, world expositions, and Olympiads.

MR-ProFun’s combined suite of services is now realigned into five core areas, including:


Ensure projects have realistic and achievable goals to acquire and maintain long-term success. This includes formulated analysis and development of revenue opportunities, capacity and sizing requirements, organizational structure, and operating budgets.


Deliver expert advice and consultation to achieve operational efficiencies that maximize attendance and revenues and minimize costs. This includes development of a detailed roadmap on how to reach, measure, and sustain success metrics.


Offer customized employee induction programs; service excellence systems; safety, service, and leadership training; on-location guest service and training audits; and the development of standard operating procedures.


Success is determined when a strategy is executed and favorably measured. Proper implementation of a plan ensures clients achieve stated goals and mitigate encountered challenges. MR-ProFun’s Implementation Process includes full venue opening, training, and management to achieve an efficient, profitable long-term operation.


Deploy on-site teams to address all critical operations, including pre-opening and ongoing management, guest services, front gate and ticketing, ride and show systems, food and beverage, retail, maintenance, safety, finance,marketing, and human resources.

Leadership of the new organization includes Brad Merriman, President; Jim Higashi, Managing Partner of Planning and Advisory Services; and Mike Oswald, Managing Partner of Management Services. The company will continue to operate from its corporate headquarters in Orange County, California and a regional office, led by Ron Merriman, in Shanghai, China.

MR-Profun is excited to share its new logo and its staff cannot wait to roll up their sleeves to begin or continue working with you. Please take a moment to explore the new brand at

PHOTO: Global Village Duabi, courtesy MR-ProFun.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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