Monday, April 12, 2021

MAPIC 2020 + LeisurUp to convene in Cannes in November

Story by Judith Rubin

The annual MAPIC conference and exhibition at the Palais des Festivals in Cannes, France has become a European hub for experience designers to network and share ideas with the retail sector. Reflecting the importance of these collaborations, MAPIC 2020 (17-19 November) is introducing a new element, LeisurUp (16-17 November), billed as “the new global B2B leisure event to create unique live experiences.”

According to MAPIC event director Nathalie Depetro, “LeisurUp is a super-complementary new event, which will start the day before MAPIC. Of course we know that there is no future without leisure and for us this is not about amusement parks, it is about everything we do with our free time. Every aspect and every part of leisure will be represented, from suppliers, to operators, to fundraising. It will cover the entire value chain.”

In addition to the debut of LeisurUp, the MAPIC program will include conferences and workshops, a City Summit, an Investment Forum, an Outlet Summit and a Master-Franchise Summit. Depetro says, “MAPIC has increasingly reflected the introduction of digital innovation into retail and destinations but this year it will not only be digital solutions showcased but all kinds of innovations that help the industry to better understand and to serve customers, from new retailers and new uses through to how technology and innovation is used within stores. We will also be stressing the importance of new business models and fresh ways of thinking.”

More info: https://www.mapic.com/en-gb.html

Photo at top: Outdoor exhibition at MAPIC 2019. Photo: MAPIC

Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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