Wednesday, October 4, 2023

Maryland Science Center Selects TopTix to Meet Admission Needs

Charleston, SC, USA — The Maryland Science Center, situated in Baltimore’s Inner Harbor, has signed on with TopTix and its advanced SRO4 ticketing and CRM system to centralize data and back office operations and ultimately deliver better customer service.

The Maryland Academy of Sciences has been perfecting the art of making science fun and interactive for over 200 years. The breadth and depth of programs currently maintained by the Center, which include camps, teacher workshops, scholarship programs and Family Science nights, are both impressive and daunting to maintain.

The driving focus at the Center is to provide a unique and enjoyable experience for each of its customers. Every program is interactive and specifically designed to deliver an engaging, educational experience for each demographic served.

In the same way it has achieved success in its programs, the Center recently turned its focus to improving the third party systems that manage all customer interactions including: website ticketing, visitor data, memberships, reporting, fundraising and finance. There had been very little crossover and data sharing between the Center’s former systems and it resulted in time consuming, duplicative efforts to create and manage events and patron information. As a non-profit, the expense of maintaining multiple systems, especially ones that did not effectively communicate, was not a viable solution.

In selecting SRO4, the Center was seeking a single-source platform that would create custom reports and queries that provide a more in-depth look at customers, present a more robust online experience for ticket buyers and members, and ultimately become the master database for all constituent management across the institution.

“We’re looking forward to having access to the kinds of analytics that have been out of our reach until now. The better we can analyze the behaviors of our customers and our donors, the more precise we can be in meeting their needs,” said Van R. Reiner, President and CEO, Maryland Science Center.

Fred Maglione, TopTix Executive Chairman Americas said, “It’s an honor to work with The Maryland Academy of Sciences. They are so passionate about the customer experience. It shows in the way they create hands-on exhibits and programs and it shows in their desire to leverage SRO4 to better manage the customer relationships.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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