Wednesday, June 23, 2021

MediaMation receives US patent for new effects armrest design

 

MediaMation has announced that the United States Patent and Trademark Office has issued US Patent 10,076,712, entitled “Systems and methods for fluid delivery in seat systems”.

The new system offers a cinematic experience that immerses moviegoers into the film’s environment. The special arm rests have the capability to emit wind, air and water blasts, and scent effects on cue to MMI’s 4D motion EFX seat programming. This armrest innovation essentially replaces the need for setting up a network of fans throughout the theater that would traditionally serve the purpose of helping create these effects.

“We are very pleased that the US Patent office agrees that our EFX armrest is a unique technology that we can add to our products,” said Dan Jamele, Chief Innovation Technology Officer. “It allows for every customer to have not only a better experience, but the same experience across an entire theater.”

According to Jamele, this innovation will save money in overall theater installation costs. It eliminates the need for effects fans, their maintenance, or the energy expenditures to run them. This keeps with the company’s ongoing mission to offer cost-effective, user-friendly solutions to attractions and cinemas throughout the world.

Consumers can experience the new immersive system in MX4D® theatres around the world. Upcoming titles include Sony’s “Venom” starring Tom Hardy on October 6th and Universal’s “First Man” starring Ryan Gosling opening October 12th.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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