Wednesday, October 20, 2021

MediaMation Announces New CEO and Partnership to Expand Global Growth

 

MediaMation‘s (MMI) global growth has expanded once again. The evolution began in 2014 when Luxin-Rio (LR) aligned itself with MMI US to migrate the MX4D brand to China with great success. Together, they have produced over 200 MX4D® Motion EFX Theaters in China, bringing the MX4D footprint to over 300 theatres worldwide. Recently, Volfoni S.A.S. and Arts Alliance Media (AAM) joined forces with MMI and LR to create a more integrated solution for the cinema industry.

With LR, Volfoni, AAM, and MediaMation, the company can now offer better integrated solutions and help enhance the exhibition experience. This includes 4D cinema technology and programming, VR and ESports gaming, content and operational solutions, service support and data management, 3D equipment and glasses and leasing services. MMI provides 4D theater systems and interactive technology integration services, LR provides turnkey solutions for entertainment equipment. Their primary businesses include sales of 3D/4D cinema systems, integration services of cinema equipment and software, and interactive technologies. Volfoni S.A.S is the world’s leading 3D cinema technology brand. AAM is the global leader in cinema software and services.

Along with the new strategic partnership, MMI is reinforcing its stronghold in the industry with a shift in executive staff. Howard Kiedaisch has been named Chief Executive Officer. Kiedaisch currently serves as LR’s Senior Vice President of International and has an extensive background in the film and technology industries having previously been CEO of Motion Pictures Solutions and worked on the film distribution side at Orion Pictures, PolyGram Film and as CFO of Universal Pictures International.

MMI’s co-founder, Dan Jamele, has become the company’s Chief Innovation and Technology Officer (CITO). “My wife, Alison, and I founded MMI in 1991, literally in our garage, and cannot be more proud of the people, projects, and growth that we have seen over the years,” said Jamele. “The company is proudly moving upward and forward in our vision to surpass our endeavors.”

Kiedaisch stated, “MediaMation has been put in a great place due to all the work of the team and with the support of Luxin-Rio and their partners, we are ready to make significant expansion in both the cinema and attractions businesses. This is only the beginning.”

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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