Monday, March 27, 2023

Merlin Entertainments and Coca-Cola announce evolution of plastic for prizes partnership

Merlin has announced the evolution of its partnership with Coca-Cola Great Britain, offering consumers the chance to win VIP marine and animal conservation focused experiences in connection with the SEA LIFE Trust, Chessington Conservation Fund, and the Shark Trust at some of the UK’s best-known family attractions in exchange for their used plastic bottles.

Since the launch of the initiative in 2018, Merlin has collected and recycled over 100,000 plastic bottles through Coca-Cola reverse vending machines. There are now 22 ‘reverse vending’ machines across nine Merlin attractions, which allow guests to recycle any 16oz plastic bottle and enter for the chance to win a range of prizes. Experiences include a family VIP behind-the-scenes tour of the SEA LIFE TRUST Cornish Seal Sanctuary in Cornwall, a shark dive at the Bear Grylls Adventure in connection with the Shark Trust, a VIP White Rhino Encounter at Chessington World of Adventures Resort in connection with the Chessington Conservation Fund and a Green Sea Turtle feed and VIP Tour of SEA LIFE Manchester.

Coca-Cola reverse vending machine at Merlin properties – Photo courtesy of Merlin Entertainments

This opportunity runs from July 14, 2022 to September 30, 2022 at UK Merlin attractions, including Alton Towers Resort, THORPE PARK Resort, Chessington World of Adventures Resort and the LEGOLAND® Windsor Resort, with Warwick Castle Resort, SEA LIFE London, SEA LIFE Brighton, SEA LIFE Blackpool, and LEGOLAND Discovery Center Birmingham

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